✨ Introducing Rustic Strength at BoMa ✨

At BoMa, our mission has always been simple: to offer younon-toxic solutions you can trust. Whether it’s personal care, remedies, or household cleaning supplies — we do the research so you don’t have to.

That’s why we’re so excited to welcomeRustic Strengthinto our line-up. 🌿

This family-founded brand was born out of love, necessity, and a deep commitment to health. When the Adamson family’s infant son began experiencing severe sensitivities and life-threatening reactions, they set out on a desperate search for answers. That journey led to uncovering the hidden dangers of chemicals found in everyday products. With Alicia’s own health challenges adding urgency, they rolled up their sleeves and started creating safe alternatives right at home.

What began as a homemade laundry detergent grew intoRustic Strength— a company rooted in the belief that protecting your family should never mean compromising your health or the planet. From toxin-free formulas to their pioneering refill and container reuse programs, every product carries their family’s story and their mission to help others live cleaner, safer lives.

✨ Now available at BoMa:

• Laundry detergent

• Oxy Boost

• Un-Bleach

• Floor cleaner

• All-purpose spray

• Dishwasher Powder

• Lotions (safe for mommy & me)

• Shampoo & conditioner (safe for mommy & me!)

Because creating a healthy home doesn’t stop with what you putonyour body — it’s also about what surrounds you.

Welcome Rustic Strength. Welcome peace of mind. 💛